The Importance Of Building A Downline

An article by Traffic Return

By now pretty well everyone has heard the Amway pitch. That by signing up a few of your friends to Amway you’ll be able to retire comfortably while receiving a steady residual income. That’s the American dream when it comes to multilevel marketing. The reality is most people will not achieve this. The difference between the winners and the losers in this game is persistence. While they may tell you that you only need to sign up three people, chances are the three people you sign up will not repeat your success. The success rate is more like 5%. So you’ll need to sign up 60 or more people if you want to receive that much coveted residual income that will allow you to retire for life.

Building a downline on a traffic exchange site works in much the same way. You’ll need to sign up as many people as possible if you want a free ride. Which isn’t that bad when you consider what the reward of having a good downline is. If you can build a good downline you’ll be receiving free credits every month and if your splash page is any good that will mean dollars in your pocket.

Some sites offer commissions up to three levels down your downline. Which means not only will the people you signed up be earning you credits, but the people they sign up will benefit you and so on up to three levels down the tree. What you ultimately want is to find is what is known in multilevel marketing terms as a “runner”. A runner is someone who decides to go full bore on recruitment. They are often highly connected to large amounts of people and will be able to generate large amounts of commissions. If you have a few of these one level below you, you can sit back and relax while they do all the work. All you have to do is decide how to spend your commission credits or dollars.

Building a downline allows you to leverage your time better. Instead of having to surf thousands of sites a day to earn credits you’ll also be benefiting from your downline’s surfing activities. When they spend hours surfing, or when they spend money to buy credits it means free credits for you. Remember to pass on as much of your knowledge to your performers in your downline. By schooling them and helping them grow their business you will be helping grow your own. So remember, Rome wasn’t built in a day. Once you’ve done the work of building your downline, it is done forever. So keep motivated and soon you’ll have a small army of people working for you and you won’t have do a thing at that point and that’s what it’s all about.

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