Making Use of Banner Advertising within Traffic Exchanges and Safelists

Banner Advertising Works

Lots of people overlook the fact that both traffic exchanges and safelists allow you to upload banners in which you can use your credits to get impressions to those banners. Banners are shown throughout the traffic exchange or safelist site which gives you the opportunity to brand yourself within the community. Remember that each impression you leave on someone browsing your banners or sites will increase the chances they sign up in the future to your site or offer. The same goes for text ads as well if you are properly making use of them to reflect your brand name or slogan.

This is often the case with safelists as people just figure they can only use their credits for mailing or since they figure the site is about email marketing that is what they should be exclusively using their credits for. The reality is you should really be taking advantage of the fact these sites allow you to advertise within their online real estate. Visitors may also think that the banners shown on these sites within members areas or other areas may have authority or it may be looked at as a recommendation of sort.

People also neglect using banners because they take a look at their banner statistics and see thousands of impressions but no clicks and automatically think this form of advertising doesn’t work. Though you may not be getting as much clicks from your banner advertising as your site advertising the views and impressions your paying for go a long way towards branding which likely results in many signups in the future.

Banner Tip Try split testing multiple banners with flashy/attention grabbing qualities. See what banners are going to yield you a higher click thru rate. Within traffic exchanges a good test would probably be 3-4 banners depending on the traffic exchange and how much traffic they have. You do not want to be waiting months to get a few thousand impressions to get some data. I would think 10 000 banner impressions for each banner would be enough traffic for your tests!

Conclusion

Do not forget to use your credits within your traffic exchanges and safelists to assign to your banners. If you do not have a banner uploaded you should really be doing that as soon as possible so your banner creatives can go into rotation with other members ads, for the most part 95% of affiliate programs have banner creatives for you to use. So make sure you take advantage of banner advertising as it goes a long way towards branding and ultimately more signups and leads!

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